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Adalytics Blog

Read about my analyses of ad targeting and tracking technology. If you want to get notified about new posts, subscribe below!

On pre-bid bot detection and filtration - Are ad tech vendors serving US Government and Fortune 500 brands’ digital ads to bots?

Image of a United States Navy ad served to a bot

Executive SummaryDuring the course of several analyses on behalf of Fortune 500 advertisers, impression level log file data and financial invoices suggested that advertisers were billed by... Read More

Full Report - Are ad tech vendors facilitating or monitoring ads on a website that hosts Child Sexual Abuse Material ?

Black and white image of a teddy bear on a bench

⚠️ WARNING: This report contains both explicit adult content, as well as references to (though zero direct depictions of) confirmed Child Sexual Abuse Material. Adalytics has already notified the Federal Bureau of Investigation (FBI), Department of ... Read More

Executive Summary - Are ad tech vendors facilitating or monitoring ads on a website that hosts Child Sexual Abuse Material ?

⚠️ WARNING: This report contains both explicit adult content, as well as references to (though zero direct depictions of) confirmed Child Sexual Abuse Material. Adalytics has already notified the Federal Bureau of Investigation (FBI), Department of ... Read More

“AI” brand safety technology

Photo of a sculpture, showing a child with wings with a finger over their lips

Photo of a sculpture, showing a child w... Read More

Are user IDs declared consistently in ad auctions?

Picture of a cat with its own reflection visible in a mirror

Executive SummaryIn programmatic advertising, vendors utilize user IDs to build audience profiles and decide how to serve targeted ads. For example, a user with a given user ID might frequent a lot of gardening websit... Read More

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