Privacy Policy

Adalytics Research LLC ("us", "we", or "our") operates the website (a marketing and corporate website), Adalytics browser extension (a browser plug-in), Adalytics ad measurement tag and dashboard (a web dashboard used by digital advertisers to measure and detect ad fraud). Together these are the "Service" or our "Services".

What information do we collect?

When you are on our website(s)

When you're using our website, we track your usage which includes statistics such as which pages you visit. This information may include but is not limited to IP address, broad geolocation information, browser type and information about the use of our website, including a history of the pages you view.

If you subscribe to our blog or our email lists, we ask for information including but not limited to: your email and your name. All this information is used to send you a newsletter or update emails.

When you use our services

We collect additional information from users who register for and opt-in to using our browser plug-ins that we use to study digital advertising on the open internet. It is not possible to use our browser plugin service without providing this information.

The information we may collect includes, without limitation:
Adalytics user login data, user agent Metadata, and digital ad data

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

  • To send and deliver newsletter updates if you subscribe to our blog
  • To enable login and access to our browser plugin if you register and consent to installing and using the browser plugin

Where do we process data?

We locate our data centers in the United States and by utilizing our services, you expressly instruct us to process personal data within the United States and consent to its processing in accordance with this privacy policy.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer your personal information except in accordance with this policy. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety.

We use sub-processors to provide us with some services that are necessary to provide the features of our website. Those subprocessors and the services they provide are listed below:

  • Amazon Web Services: Cloud Platform
  • Postmark: Email and Newsletter Service
  • Umso: Website hosting
  • AirTable: data table hosting for our blogs
  • Snowflake: for data processing and SQL analyses
  • Cloudflare: file delivery, storage, and compute

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Your Consent

By using our site, you consent to our privacy policy. If you do not consent to the collection and processing of the information required to be processed, we are unable to provide you with our service, and you should not use our site.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, send an email notifying you of any changes, and/or update the Privacy Policy modification date above. Policy changes will apply only to information collected after the date of the change.
If you have any questions about this Privacy Policy, you may contact us at contact [at]