Adalytics Blog

Read about my analyses of ad targeting and tracking technology. If you want to get notified about new posts, subscribe below!

How much are competing advertisers paying per ad impression?

How much are competing advertisers paying per ad impression?
Who is bidding more for your attention: Nike or Adidas? Unilever or P&G? Are advertisers paying more to reach readers of the Wall Street Journal, Fox News, or Breitbart? Are any advertisers competing against themselves for the same ad impression by placing redundant bids?Adalyti... Read More

Verifying ad targeting, reach, and customer segmentation

Verifying ad targeting, reach, and customer segmentation
One of the goals of Adalytics is to give marketers and curious users greater transparency into the digital ad tech ecosystem and allow them to inspect how ads are served. Previous Adalytics research examined whether ad tech platforms are able to deliver the often alluded-to ... Read More