Executive SummaryIn programmatic advertising, vendors utilize user IDs to build audience profiles and decide how to serve targeted ads. For example, a user with a given user ID might frequent a lot of gardening websit... Read More
⚠️ STATUS UPDATE ⚠️: Forbes contacted Adalytics on March 20th, 2024, after Forbes itself was contacted by the Wall Street Journal (WSJ).Several days later, Adalytics and other analysts could no longer observe any Outbrain ads directin... Read More
IntroductionOver the last few months, Adalytics assisted a Fortune 500 advertiser to analyze the efficiency and efficacy of their ad spend. The Global Head of Media thought their brand was minimally exposed to “Made for Advertising” (MFA) inventory in the se... Read More
WARNING: This empirical research report – which is based on publicly available information - contains pornographic and zoophilic content which may not be suitable for all audiences or for the workplace environment. Reader discretion is strongly a... Read More
