Adalytics Blog

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Lack of frequency capping in digital ads

Lack of frequency capping in digital ads
What is an unreasonable number of times to see the exact same ad in a single day?  A recent Twitter survey asked 337 people this specific question - the majority of respondents indicated they would not want to see the same ad more than five times in a given day.... Read More

Major brands appear to be blocking ad targeting keywords

Major brands appear to be blocking ad targeting keywords
Updated Feb. 2nd, 2021 - In my original post, I described data that appeared to be advertiser blocklists. However, I also noted that my conclusions were based on purely observational data, and I invited readers to submit additional information. Recently, we received additional in... Read More