Adalytics Blog

Read about my analyses of ad targeting and tracking technology. If you want to get notified about new posts, subscribe below!

New trick to block Chrome’s FLoC

👉 TL;DR - Add this script tag inside the <head> tag on your website’s HTML:<script type="application/javascript">document.interestCohort = null;</script>👈 ... Read More

86% of websites using Google Analytics are not anonymizing their users’ full IP addresses

Do you ever read The New York Times, The Atlantic, or Gizmodo online? Do you look up medical information on the Mayo Clinic's website, or shop on Home Depot's e-commerce site? Have you ... Read More

Who is sharing data with Google's FLoC ad algorithm?

The digital marketing, ad tech, and online privacy communities have recently seen a flurry of discussion on changes in the ad targeting landscape. In 2019, Google, which controls ne... Read More

Are unsecured digital ads creating a potential national security risk?

It is Monday morning, and special agent Ivan Ivanovich has a new assignment from his boss at the Foreign Intelligence Service headquarters in Moscow, Russia. Ivanovich has been tasked with hacking a number of high-v... Read More

Lack of frequency capping in digital ads

What is an unreasonable number of times to see the exact same ad in a single day? A recent Twitter survey asked 337 people this specific question - the majority of respondents indicated they would not want to see the same ad more than five times in a given day.... Read More

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