Adalytics Blog

Read about my analyses of ad targeting and tracking technology. If you want to get notified about new posts, subscribe below!

How many relevant ads do we see each day?

How many relevant ads do we see each day?
From the moment we log onto the internet, we get bombarded with dozens, if not hundreds of digital ads. Ads for shoes, shirts, vacations, productivity tools, medicine, political campaigns, mortgages, even ads for next generation military helicopters, weapons ... Read More

Why this ad? The lack of transparency in ad targeting

Why this ad? The lack of transparency in ad targeting
Do you ever see an ad and think to yourself “Why I am being shown this ad? This literally has nothing to do with me!” That's how I felt when I recently got an ad for luxury housing in Accra, Ghana while reading some news about the 2020 US election.... Read More

How relevant are Reddit's ads?

How relevant are Reddit's ads?
I recently had a discussion with a friend regarding the relatively high relevance of Instagram Sponsored posts versus what seems like a lack of relevance in Reddits’ ads. Reddit allows advertisers to pay for promoted content to appear as interstitial posts within the main Reddit post feed (note t... Read More