Adalytics Blog

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Responses to inquiries with the Media Rating Council on TrueView skippable in-stream ads

The following message is attributed to Ron Pinelli Jr. - Senior Vice President of Digital Research and Standards at the Media Ratings Council.------------------------------------------------MRC does no... Read More

Are Google’s ad exchange & Fortune 500 advertisers working with Treasury sanctioned websites in Russia, Iran, & Syria?

US banks and financial services companies are estimated ... Read More

How much in fees are ad tech companies charging publishers & advertisers?

High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that it costs $1965.58 to produce an average story.When an organization such a... Read More

Is Google sharing data from Americans and Europeans with sanctioned Russian adtech companies?

Photo of a woman, with a projector showing colors and code projected on her face

On April 6th, 2022, the United States Department of the Treasury, Office of Foreign Assets Control (OFAC) added ... Read More

Marketers & ad tech companies should regularly audit log files

Two people working side by side on laptops and reviewing paper do

Many ad tech companies, advertisers, and publishers receive access to granular log files that enable them to analyze each ad auction or impression they won. These log files can contain ad impression timestamps, page URLs, monetary transactions, and other pertinent details that enable more insight... Read More

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