Adalytics Blog

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Is Google sharing data from Americans and Europeans with sanctioned Russian adtech companies?

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On April 6th, 2022, the United States Department of the Treasury, Office of Foreign Assets Control (OFAC) added ... Read More

Marketers & ad tech companies should regularly audit log files

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Many ad tech companies, advertisers, and publishers receive access to granular log files that enable them to analyze each ad auction or impression they won. These log files can contain ad impression timestamps, page URLs, monetary transactions, and other pertinent details that enable more insight... Read More

Are ad tech vendors in Europe ignoring user consent signals?

Man holding two blue pills in each of his hands, with the EU flag and IAB TCF banner next to his hea

Using network analysis to identify related websites

In early August 2021, several ad tech experts on Twitter discussed the phenomenon of “made for advertising” inventory. These websites appear to serve large amounts of ads, but are structurally and editorially distinct from typical news media or blog websites. Many of these sites use interesting s... Read More

How much are competing advertisers paying per ad impression?

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Who is bidding more for your attention: Nike or Adidas? Unilever or P&G? Are advertisers paying more to reach readers of the Wall Street Journal, Fox News, or Breitbart? Are any advertisers competing against themselves for the same ad impression by placing redundant bids?Adalyti... Read More

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