Adalytics Blog

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Are Google’s ad exchange & Fortune 500 advertisers working with Treasury sanctioned websites in Russia, Iran, & Syria?

US banks and financial services companies are estimated ... Read More

How much in fees are ad tech companies charging publishers & advertisers?

High quality journalism is expensive to produce. The American Prospect, a political news magazine, estimates that it costs $1965.58 to produce an average story.When an organization such a... Read More

Is Google sharing data from Americans and Europeans with sanctioned Russian adtech companies?

Photo of a woman, with a projector showing colors and code projected on her face

On April 6th, 2022, the United States Department of the Treasury, Office of Foreign Assets Control (OFAC) added ... Read More

Marketers & ad tech companies should regularly audit log files

Two people working side by side on laptops and reviewing paper do

Many ad tech companies, advertisers, and publishers receive access to granular log files that enable them to analyze each ad auction or impression they won. These log files can contain ad impression timestamps, page URLs, monetary transactions, and other pertinent details that enable more insight... Read More

Are ad tech vendors in Europe ignoring user consent signals?

Man holding two blue pills in each of his hands, with the EU flag and IAB TCF banner next to his hea

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