Adalytics Blog

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Verifying ad targeting, reach, and customer segmentation

Busy city street with ads showing on billboards

One of the goals of Adalytics is to give marketers and curious users greater transparency into the digital ad tech ecosystem and allow them to inspect how ads are served. Previous Adalytics research examined whether ad tech platforms are able to deliver the often alluded-to ... Read More

How much is Procter & Gamble paying per ad impression?

Procter & Gamble image with CPM ad numbers floating

Procter & Gamble spends approximately $7 billion each year on various forms of advertising, and operates more than 60 different consumer goods ... Read More

How much is Harvard Business School paying per ad impression?

Harvard Business School (HBS) runs digital marketing advertisements to promote its various executive education and online learning programs. The former dean of HBS, Nitin Nohria, proclaimed in 2010 that the school would no... Read More

How much is Goldman Sachs paying per ad impression?

Image of Goldman Sachs title surrounded by ad CPM dollar amounts

Goldman Sachs spends approximately $100 million on advertising in digital, print, and national TV, per year. The New York City based bank ... Read More

New trick to block Chrome’s FLoC

👉 TL;DR - Add this script tag inside the <head> tag on your website’s HTML:<script type="application/javascript">document.interestCohort = null;</script>👈 ... Read More

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