In early August 2021, several ad tech experts on Twitter discussed the phenomenon of “made for advertising” inventory. These websites appear to serve large amounts of ads, but are structurally and editorially distinct from typical news media or blog websites. Many of these sites use interesting s... Read More
Who is bidding more for your attention: Nike or Adidas? Unilever or P&G? Are advertisers paying more to reach readers of the Wall Street Journal, Fox News, or Breitbart? Are any advertisers competing against themselves for the same ad impression by placing redundant bids?Adalyti... Read More
One of the goals of Adalytics is to give marketers and curious users greater transparency into the digital ad tech ecosystem and allow them to inspect how ads are served. Previous Adalytics research examined whether ad tech platforms are able to deliver the often alluded-to ... Read More
Procter & Gamble spends approximately $7 billion each year on various forms of advertising, and operates more than 60 different consumer goods ... Read More
