Adalytics Blog

Many ad tech companies, advertisers, and publishers receive access to granular log files that enable them to analyze each ad auction or impression they won. These log files can contain ad impression timestamps, page URLs, monetary transactions, and other pertinent details that enable more insight... Read More

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In early August 2021, several ad tech experts on Twitter discussed the phenomenon of “made for advertising” inventory. These websites appear to serve large amounts of ads, but are structurally and editorially distinct from typical news media or blog websites. Many of these sites use interesting s... Read More

Who is bidding more for your attention: Nike or Adidas? Unilever or P&G? Are advertisers paying more to reach readers of the Wall Street Journal, Fox News, or Breitbart? Are any advertisers competing against themselves for the same ad impression by placing redundant bids?Adalyti... Read More

One of the goals of Adalytics is to give marketers and curious users greater transparency into the digital ad tech ecosystem and allow them to inspect how ads are served. Previous Adalytics research examined whether ad tech platforms are able to deliver the often alluded-to ... Read More