Adalytics Blog

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How much is Harvard Business School paying per ad impression?

Harvard Business School (HBS) runs digital marketing advertisements to promote its various executive education and online learning programs. The former dean of HBS, Nitin Nohria, proclaimed in 2010 that the school would no... Read More

How much is Goldman Sachs paying per ad impression?

Image of Goldman Sachs title surrounded by ad CPM dollar amounts

Goldman Sachs spends approximately $100 million on advertising in digital, print, and national TV, per year. The New York City based bank ... Read More

New trick to block Chrome’s FLoC

👉 TL;DR - Add this script tag inside the <head> tag on your website’s HTML:<script type="application/javascript">document.interestCohort = null;</script>👈 ... Read More

86% of websites using Google Analytics are not anonymizing their users’ full IP addresses

Do you ever read The New York Times, The Atlantic, or Gizmodo online? Do you look up medical information on the Mayo Clinic's website, or shop on Home Depot's e-commerce site? Have you ... Read More

Who is sharing data with Google's FLoC ad algorithm?

The digital marketing, ad tech, and online privacy communities have recently seen a flurry of discussion on changes in the ad targeting landscape. In 2019, Google, which controls ne... Read More

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