Adalytics Blog

Updated Feb. 2nd, 2021 - In my original post, I described data that appeared to be advertiser blocklists. However, I also noted that my conclusions were based on purely observational data, and I invited readers to submit additional information. Recently, we received additional in... Read More

A previous Adalytics post discussed how tens of thousands of articles on the New York Times, Wall Street Journal, Forbes, and CNBC websites appear t... Read More

Updated Feb. 2nd, 2021 - In my original post, I described data that appeared to be advertiser blocklists. However, I also noted that my conclusions were based on purely observational data, and I invited readers to submit additional information. Recently, we received additional in... Read More

I recently had a discussion with a friend regarding the relatively high relevance of Instagram Sponsored posts versus what seems like a lack of relevance in Reddits’ ads. Reddit allows advertisers to pay for promoted content to appear as interstitial posts within the main Reddit post feed (note t... Read More

Over the last few days, a number of keen eyed observers noted the presence of a strange undergarment advertisement following them across the internet. This analysis shows the ad is likely targeted at US adults who have visited certain webpages deemed to be "adult content" related, and t... Read More