Adalytics Blog

Read about my analyses of ad targeting and tracking technology. If you want to get notified about new posts, subscribe below!

Who is sharing data with Google's FLoC ad algorithm?

The digital marketing, ad tech, and online privacy communities have recently seen a flurry of discussion on changes in the ad targeting landscape. In 2019, Google, which controls ne... Read More

Are unsecured digital ads creating a potential national security risk?

It is Monday morning, and special agent Ivan Ivanovich has a new assignment from his boss at the Foreign Intelligence Service headquarters in Moscow, Russia. Ivanovich has been tasked with hacking a number of high-v... Read More

Lack of frequency capping in digital ads

Cartoon showing dozens of the exact same ad over and over

What is an unreasonable number of times to see the exact same ad in a single day? A recent Twitter survey asked 337 people this specific question - the majority of respondents indicated they would not want to see the same ad more than five times in a given day.... Read More

Tens of thousands of news articles are labeled as unsafe for advertisers

Updated Feb. 2nd, 2021 - In my original post, I described data that appeared to be advertiser blocklists. However, I also noted that my conclusions were based on purely observational data, and I invited readers to submit additional information. Recently, we received additional in... Read More

Which journalists write the most ‘unsafe’ articles?

A previous Adalytics post discussed how tens of thousands of articles on the New York Times, Wall Street Journal, Forbes, and CNBC websites appear t... Read More

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