Adalytics Blog

Read about my analyses of ad targeting and tracking technology. If you want to get notified about new posts, subscribe below!

The curious case of the “buttflap onesie” ad

Buttflap Onesie Advertisment
Over the last few days, a number of keen eyed observers noted the presence of a strange undergarment advertisement following them across the internet. This analysis shows the ad is likely targeted at US adults who have visited certain webpages deemed to be "adult content" related, and t... Read More

How many relevant ads do we see each day?

From the moment we log onto the internet, we get bombarded with dozens, if not hundreds of digital ads. Ads for shoes, shirts, vacations, productivity tools, medicine, political campaigns, mortgages, even ads for next generation military helicopters, weapons ... Read More

Why this ad? The lack of transparency in ad targeting

Do you ever see an ad and think to yourself “Why I am being shown this ad? This literally has nothing to do with me!” That's how I felt when I recently got an ad for luxury housing in Accra, Ghana while reading some news about the 2020 US election.... Read More