Adalytics Blog

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Does a lack of transparency create brand safety concerns for search advertisers?

WARNING: This empirical research report – which is based on publicly available information - contains pornographic and zoophilic content which may not be suitable for all audiences or for the workplace environment. Reader discretion is strongly a... Read More

Is there evidence of behaviorally targeted / “personalized” ads serving on “made for kids” YouTube channels?

Screenshot of an ad for Gilette serving on a "Made for Kids" YouTube channel

There are numerous ways in which digital ads can be targeted on YouTube. This includes “contextual targeting” and “... Read More

Are YouTube Advertisers Inadvertently Harvesting Data From Millions of Children?

Image showing cartoon of children playing, with the words "YouTube" and "COPPA Compliant" appearing with question marks surrounding the children

⚠️ A PDF version of this report can be found by clicking this URL. ⚠️DISCLAIMER: This research is based on empirical digital forensics using p... Read More

Did Google mislead advertisers about TrueView skippable in-stream ads for the past three years?

Cartoon showing a YouTube ad running in the lower right hand corner fully muted

⚠️ Note: A PDF copy of this report can be downloaded from this URL link. ⚠️This report finds ... Read More

Responses to inquiries with the Media Rating Council on TrueView skippable in-stream ads

The following message is attributed to Ron Pinelli Jr. - Senior Vice President of Digital Research and Standards at the Media Ratings Council.------------------------------------------------MRC does no... Read More

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